For more than a century, Wimmer’s Diamonds has been helping the Fargo-Moorhead community celebrate some of life’s biggest moments. Now, with a new showroom that’s as glamorous as the gems themselves, this fourth-generation family business is celebrating the beginning of a new era.
When Hungarian immigrant and craftsman Fred Wimmer opened the doors to Fargo Jewelry Manufacturing Co. in 1919, he never could have imagined the ways that his little shop, or the jewelry industry as a whole, would evolve in the century to come.
The business shifted its focus from manufacturing to retail with the next generation, beginning an enduring legacy of hand-selecting the highest quality fine jewelry and providing exceptional service and support. This is the business that Aaron Wimmer, Fred’s great-grandson, learned as a young child.