For over 60 years, OK Tire has been a cornerstone of North Dakota’s automotive and tire service industry. Founded in 1960 by John and Rose Ohnstad, this family-owned business has grown from a small local shop into a thriving employee-owned company (ESOP) with over 250 employees across 16 locations. Throughout this journey, OK Tire has remained committed to community, quality service, and innovation. Now, as the company embarks on a new chapter, it has transformed its Fargo headquarters with a state-of-the-art remodel designed to elevate both customer experience and employee development.
A Fresh Look: Customer Service Reimagined
As part of the Fargo renovation, OK Tire revamped its customer service area to better accommodate its growing client base. Located on Main Avenue, the refreshed space reflects the company’s focus on transparency and comfort.
“We wanted to create an environment where customers feel welcomed and informed,” said CEO Dana Sand, who has been with the company for over 16 years. By partnering with InterOffice, Dana ensured the remodel was not only aesthetically pleasing but also highly functional—key to continuing OK Tire’s hands-on, knowledgeable service.
“Working on this project was a great experience,” shared Sheila Hanson, one of InterOffices Residential Experts. “From our first meeting, I understood Dana’s vision. He wanted the space to be welcoming to clients while also creating a great environment for employees. It was clear how much he values his team.”
Dana emphasized, “This is about more than updating a building—it’s about staying ahead of the curve in a competitive industry. Our focus is on treating customers like family.” The remodel includes a spacious new lobby and streamlined service areas, ensuring a seamless, transparent experience for customers from the moment they arrive to when they drive away.
A Space Built for Growth: The New Training Center
While the customer service area sets the stage for an improved client experience, the heart of OK Tire’s transformation lies in the newly expanded training and conference facilities. Acquiring and remodeling the Hebron Brick building across the street from the original location, OK Tire created a dedicated space for employee training and development, designed to fuel the company’s future growth.,
The training center, which accommodates up to 40 people, is outfitted with cutting-edge technology, including multiple 95-inch TVs and integrated systems for seamless presentations and workshops. Hon Flip top tables and Sit On It nesting chairs were chosen for their flexibility, ensuring the space can adapt to various training needs.
“Training is critical for us,” Dana noted. “The more our employees know, the better they can serve our customers.” With the industry’s rapid evolution, continuous training is essential for both new hires and seasoned employees. “Our new training center allows us to prepare everyone to deliver the high level of expertise and service we’re known for,” Dana explained.
An Office to Enjoy: Upgraded Breakroom and Workstations
The breakroom further enhances employee comfort and community, featuring Sit On It stools and HON private office furniture. This thoughtful design creates a space where employees can relax and recharge, emphasizing the company’s commitment to their well-being.
The workstations feature Herman Miller Action Office, thoughtfully designed to support employees in their tasks without being intrusive. These streamlined workstations prioritize comfort and functionality, enabling the OK Tire staff to concentrate on their work while enjoying a conducive environment.
”Our growth will always be centered on the people who work here and the communities we serve.
Dana SandCEO
Training as a Competitive Advantage
At OK Tire, investment in training is a cornerstone of the company’s long-term success. “This isn’t just about keeping up—it’s about leading,” Dana emphasized. “Our new training facilities give us a competitive edge. Our people aren’t just good at what they do; they’re the best.”
As an employee-owned company, OK Tire ties its success directly to the growth and development of its employees. “Our employees are also owners, which means their success is the company’s success. By investing in their training, we’re ensuring that OK Tire thrives for years to come,” Dana said.
Thoughtful Design and Branding
Throughout the remodeled space, Sheila was able to incorporate OK Tire’s colors and branding through thoughtful design selection, creating a cohesive and inviting atmosphere. The reception area features a stunning metal mosaic tile that captures and reflects light beautifully. Unique light fixtures, inspired by the shape of tires, give a fresh glow to the reception area and the hallway leading to the training room, enhancing the thematic design.
Even the tile surrounding the fireplace in the training room replicates tire tread patterns, further reinforcing the company’s identity.
Looking Toward the Future
The expansion and remodel of OK Tire’s facilities are just the beginning. Dana envisions continued growth for the company, both through expanding current locations and pursuing new acquisitions.
“We have a 10-year plan focused on expanding strategically while staying true to our core values,” Dana shared. “Our growth will always be centered on the people who work here and the communities we serve.”
With its ongoing commitment to training and employee development, OK Tire is well-positioned to lead the tire industry in the region. “We’re building something that will last,” Dana said. “By creating spaces where our people can learn, grow, and deliver exceptional service, we’re ensuring that OK Tire remains a leader for generations to come.”
With its new facilities and forward-thinking approach, OK Tire isn’t just keeping pace with industry changes—it’s setting the standard. “We’re not just in the tire business,” Dana concluded. “We’re in the business of knowledge and service, and that’s what sets us apart.”
