KFYR-TV, located in Bismarck, has long been a familiar name in North Dakota news. Established in 1954, the station has built a reputation rooted in consistency, visibility, and local trust. But over time, the physical space itself began to reflect its age.
Visitors stepping into the building could see it right away. The office space hadn’t kept pace with the modern broadcasting happening behind the scenes. While the work being produced was current and high-quality, the experience inside told a different story.
This became an opportunity to bring the space up to the same standard as the work being done inside it. For Vice President and General Manager Barry Schumaier, the goal was to align the physical environment with the quality KFYR-TV represents every day.
“We wanted people to come into our space and have a wow feeling,” Barry said. “We’re a very visual business and when you come here in person, it needs to live up to those expectations.”
The result was an upgrade that took their station entrance straight from the 80s into the modern day.